For a long time there was one word that I was afraid to speak or hear: “no.” Hearing it meant rejection. Saying it meant being uncooperative or disappointing someone. It turns out that I had it all wrong. “No” is not a word to be taken lightly or thrown around however, in business, it can do more.
In any business it’s easy to fall in to the trap of closing the deal to bring new work in the door – any deal, whether it’s a good fit or not. With Height & Hands, Amy and I decided that saying no to work that doesn’t align with the goals of our business or our strengths will keep us in a position to be successful, a definition that varies from project to project.
Our goal from day one with H&H was to stay small and selective when it comes to taking on new clients. While turning away work is always a tough and thoughtful decision, it’s important for us to have availability to take work that we’re excited about.